Where is michelob made




















It referred to Michelob Ultra Infusions, a new line of fruit-flavored light lager. Michelob Ultra keeps its stats low. The 4. Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2. Republicans also reach for diet sodas, according to the report. Democrats, meanwhile, reach for Mexican lagers such as Corona , Modelo , and Tecate.

Many consumer publications, blogs, and websites have felt the need to define Michelob Ultra as something other than what it is: a light lager made with malted barley, rice, hops, water, and yeast. He has a strong, confident opinion, but can also be confrontational and controlling. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational.

Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority, and 34 percent more likely to buy life insurance. Michelob Ultra ran two Super Bowl ads for the first time ever in Michelob Ultra is a longtime supporter of running events.

Not a fan of racing or fancy sneakers? You can also enjoy Michelob Ultra workout playlists on Spotify.

Pumped to learn more? Michelob shipped , barrels domestically in , but sold just , in While light beer has supplanted full-calorie beer in popularity, sales of most leading light brands have been flat over the past several years. Shepard explained that like most major brand-centered industries, the beer industry has entered a period of aggressively marketing new brands and flavors.

To combat the growing popularity of craft brews, major breweries such as Anheuser-Busch Inbev and MillerCoors have aggressively marketed their own specialty beer. Bud Light Platinum, which debuted during the Super Bowl, has been very successful, beating most expectations.

Another Belgian white beer, Blue Moon, which is sold by MillerCoors, was the 18th-most popular beer sold last year. Shepard expects the focus on nontraditional brews to continue at least through next year. This will likely further reduce sales of the declining brands on our list. Sales for flavored malt beverages and craft beers were excluded from the analysis. American consumers have abandoned Michelob -- a lager brewed since -- at a faster rate than any other beer.

From to , sales declined from , barrels to ,, with a 20 percent drop between and alone. No other beer on this list sold less than Michelob. The next-lowest selling beer, Amstel Light, still sold , barrels more than Michelob last year.

The brand has not always struggled. From to , shipments of Michelob Light fell by While sales of Michelob Light declined, sales of Michelob Ultra -- introduced in , with just 95 calories per 12 ounces -- rose by Anheuser-Busch InBev no longer prominently markets the beers on its websites alongside the better-selling Michelob Ultra.

Between , sales of Michelob light fell by 19 percent, more than all but two of the top brands we reviewed.



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